https://www.wishfluence.com/blog daily 0.75 2024-04-30 https://www.wishfluence.com/blog/data-entry monthly 0.5 2024-05-02 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/534cb066-7c7a-4f4d-bf95-77ebaa604350/Untitled+design%28106%29.png Blog - A Digital Customer Relationship Management Strategy Starts with Data Entry - Make it stand out Without a policy in place for data entry, your CRM strategy and automatons can come off as disingenuous and inauthentic. Always enter data how you want your customer to see it. Ex. Andy and Carin Martin instead of ANDY /CARIN MARTIN. https://www.wishfluence.com/blog/andy-martin-wins-guild-of-the-year-award-at-the-2024-ags-conclave monthly 0.5 2024-04-30 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/1fe4072e-1658-417a-a943-7b54c9d41e21/image000000.JPG Blog - Andy Martin Wins Guild of the Year Award at the 2024 AGS Conclave - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wishfluence.com/blog/assigningstaff monthly 0.5 2023-10-16 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/63dc3c79-afb9-46a7-a5d6-97504bcf5797/AdobeStock_367251886_v3.jpg Blog - Assigning Your Staff to Sales and Customers for Meaningful Recognition - In the intricate world of jewelry retail, success is woven through the connections you build with your customers and the dedication of your team. As a jewelry store owner, you understand the essence of personalized service and the value of a committed staff. This article delves into the powerful practice of assigning staff to sales and customers, an approach that not only ensures proper recognition but also strengthens employee satisfaction and customer loyalty within your jewelry store. 1. Empower Your Valued Team Members: Imagine a scenario where every sale and customer interaction is attributed to the staff member who provided the service. By assigning staff to sales and customers, you bestow upon your team a sense of ownership and pride in their work. This empowerment ignites a spark of motivation and cultivates a strong commitment to delivering exceptional service that reflects the essence of your jewelry store. 2. Cultivate Lasting Customer Relationships: Personal connections are the gems that sparkle in any successful business. Assigning specific staff members to sales and customers adds a personal touch that cultivates deeper and more meaningful relationships. This continuity of interaction creates a sense of familiarity, showing your customers that they are valued and remembered, ultimately leading to strengthened loyalty and repeat business. 3. Reward Excellence, Foster Enthusiasm: Recognition is a force that can elevate your team's spirit. When staff members are associated with their sales and customer interactions, it provides a tangible way to reward exceptional performance. This practice establishes a clear link between effort and recognition, motivating your team to consistently go the extra mile and provide remarkable service that leaves a lasting impression. https://www.wishfluence.com/blog/reminders-and-following-up monthly 0.5 2023-10-05 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/1692117612343-YNNQ4HWZDRACOSZN0OYS/image-asset.jpeg Blog - Using Reminders and Following Up to Grow Customer Relationships. - There are several benefits to sending reminders to follow up after a visit, for occasions, birthdays, and anniversaries when working at a jewelry store. Let's explore them: 1. Relationship Building: Sending reminders to follow up after a customer's visit shows that you value their business and care about their satisfaction. It helps build a personal connection and strengthens the relationship between the customer and the jewelry store. This personalized approach enhances customer loyalty and encourages repeat visits. Wishfluence’s Instant Send enables customers to receive an immediate snapshot of their visit immediately after they leave the store. This capitalizes on interaction, by putting the information in their pocket to review or share with others. 2. Customer Retention: By reminding customers of upcoming occasions, birthdays, and anniversaries, you demonstrate thoughtfulness and help them stay organized. This attention to detail and proactive gesture increases the likelihood that they will choose your jewelry store for their special purchases. It improves customer retention and reduces the chance of them seeking alternatives. 3. Increased Sales Opportunities: Reminding customers about occasions, birthdays, and anniversaries opens up sales opportunities. Customers may not always remember to purchase gifts in advance, and your reminders can prompt them to visit your store for their jewelry needs, especially if a jewelry piece has a long lead time. By providing a convenient reminder, you position yourself as their go-to destination for thoughtful and meaningful gifts that arrive on time. https://www.wishfluence.com/blog/personalized-photos monthly 0.5 2023-09-27 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/74f6ccfa-dec6-4a7a-8ff0-14b5807b1de8/image-asset.jpg Blog - Using Personalized Photos vs. Stock Photos When Communicating to Your Customers - Using a photo of jewelry featuring the customer instead of a stock image offers several benefits that enhance the customer experience and drive engagement. Let's explore them: https://www.wishfluence.com/blog/strengthening-connections-the-benefits-of-sharing-jewelry-wishlist-items-with-your-significant-other monthly 0.5 2023-09-22 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/1692112914316-53CQ30L4ES4QRNE2LZS7/image-asset.jpeg Blog - Strengthening Connections: The Benefits When Your Customers Share Jewelry Wishlist Items with Their Significant Other - Jewelry holds a special place in our hearts, symbolizing love, milestones, and personal style. When it comes to expressing our desires and preferences, sharing our jewelry wishlists with our significant other can deepen our emotional connection and create meaningful moments. In this blog post, we will explore the benefits of your customer sharing their jewelry wishlist items with their significant other and how it can enhance communication, surprise, and strengthen their bond. We hope that you can share these benefits with your customers when discussing how to maximize the potential of your customers wishlists. https://www.wishfluence.com/blog/epi75930whtvvkrvd225qd6j4h3ffv monthly 0.5 2023-09-12 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/1692042031487-3SX7VLWTZVHECB89VLWX/Untitled+design%2874%29.png Blog - The Power of Branded Mobile Apps: Taking Clienteling to New Heights - Establishing a Strong Brand Identity: A branded mobile app provides a unique opportunity to reinforce your brand identity and create a lasting impression on customers. With a customized app, you can tailor the user interface, color schemes, and overall design elements to reflect your brand's visual identity. This consistency strengthens brand recognition, fosters trust, and sets you apart from generic apps that lack a distinct personality. This goes beyond a branded kiosk mode used in some generic CRM apps. Seamless Integration with Your Brand Ecosystem: A branded mobile app allows for seamless integration with your existing brand ecosystem, including your website, social media platforms, and in-store experiences. It enables you to provide a cohesive and connected customer journey across different touch points, ensuring a consistent brand experience. By integrating loyalty programs, personalized offers, and product recommendations, you can deliver a highly tailored and relevant experience to your customers. https://www.wishfluence.com/blog/segmented-text-messages-vs-mass-text-messages-for-marketing monthly 0.5 2023-09-07 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/1692034123019-LEK6BROGZGYSHIO5KMZ9/image-asset.jpeg Blog - Segmented Text Messages vs. Mass Text Messages for Marketing - Higher Relevance: By segmenting your audience based on various criteria such as demographics, interests, or past purchase behavior, you can tailor your text messages to be highly relevant to each group. This increased relevancy leads to higher engagement and better response rates compared to sending generic mass texts. Personalization: Segmented text message marketing allows you to personalize your messages with recipient-specific information, such as their name, previous purchases, or location. Personalization creates a sense of individual attention, making customers feel valued and increasing the chances of conversion. Improved Targeting: By dividing your audience into segments, you can target specific groups with messages that resonate with their interests and preferences. This targeting helps you deliver the right message to the right people, optimizing your marketing efforts and minimizing wasted resources. Higher Conversion Rates: Segmented text message marketing can lead to higher conversion rates because you are delivering tailored messages to individuals who are more likely to be interested in your offers. By aligning your messaging with their needs and preferences, you increase the chances of driving action and generating conversions. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/39e51f1b-bc4a-4a5f-b014-a692486dbc94/Untitled+design%2881%29.png Blog - Segmented Text Messages vs. Mass Text Messages for Marketing - Reduced Opt-Outs: Sending relevant and personalized messages to segmented audiences reduces the likelihood of recipients opting out or unsubscribing from your text messaging list. When customers receive valuable content that aligns with their interests, they are more likely to stay engaged and maintain their subscription. Enhanced Customer Experience: Segmented text message marketing allows you to provide a better customer experience by sending targeted offers, promotions, or updates that are specifically relevant to each recipient. Customers appreciate receiving content that meets their needs, increasing their overall satisfaction with your brand. Cost Efficiency: Segmenting your text message marketing allows you to focus your resources and efforts on the most valuable segments of your audience. By eliminating mass messaging to uninterested recipients, you can optimize your budget and achieve better returns on your marketing investment. https://www.wishfluence.com/blog/push-notifications-vs-text-messages-for-marketing monthly 0.5 2023-08-28 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/64434876-3b7f-42ac-a76f-592bdedb1247/Health+Benefits+of+Yoga+Instagram+Story%281%29.jpg Blog - Push Notifications vs. Text Messages for Marketing - Direct and Instantaneous: Push notifications are delivered directly to a user's device, appearing on their screen as a pop-up or banner. They are highly visible and can grab immediate attention. Text messages, on the other hand, may get lost in a user's inbox and require manual opening. Opt-in Engagement: Users explicitly opt-in to receive push notifications from an app, granting permission for communication. This indicates a higher level of interest and engagement compared to text messages, which may be seen as intrusive or unwanted by some recipients. Rich Media and Interactivity: Push notifications can include rich media elements, such as images, videos, and interactive buttons. This enables marketers to create visually appealing and engaging messages that can drive user actions directly from the notification itself. Text messages, on the other hand, are limited to plain text. Greater Reach: Push notifications can reach users who have installed the corresponding app, regardless of whether they are currently using it. In contrast, text messages require the recipient to have an active mobile phone number and network coverage, limiting the reach to mobile users only. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/1689891221273-55I31ML0MXYBBSDRIHQR/image-asset.jpeg Blog - Push Notifications vs. Text Messages for Marketing - Personalization and Segmentation: Push notifications can be personalized based on user preferences, behavior, or demographics. Marketers can segment their user base and send targeted notifications tailored to specific groups. While text messages can also be personalized to some extent, the level of customization is typically more limited. Enhanced Branding: Push notifications allow marketers to display their brand logo and name prominently. This branding consistency helps users recognize the sender and builds trust over time. Text messages, on the other hand, may not provide the same level of branding opportunity. Cost-effectiveness: Push notifications are generally more cost-effective compared to text messages, especially when reaching a large user base. Text messages may involve charges per message or subscription fees, whereas push notifications are typically included in the overall app development and maintenance costs. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/820e5da4-1a51-4958-8ec5-e0609bd46b3e/Modern+Minimal+Step+by+Step+Project+Checklist.jpg Blog - Push Notifications vs. Text Messages for Marketing - It's worth noting that the effectiveness of push notifications versus text messages may vary depending on the target audience, industry, and specific marketing goals. A well-rounded marketing strategy often incorporates a mix of communication channels to maximize reach and engagement. How are you sending repair reminders, invites for trunk shows and events, or sharing new items or one of a kind memo items with customers? Use the checklist to measure how well your company is utilizing a multi-channel approach to engage customers. https://www.wishfluence.com/blog/wishfluence-featured-in-ags-spectra monthly 0.5 2023-06-21 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/79615b04-c963-47f4-aef9-541ae6644714/Screen+Shot+2023-06-20+at+1.50.43+PM.png Blog - Wishfluence Featured in AGS Spectra - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/cb29674a-a526-4a5e-9a5e-492ccbe18210/Screen+Shot+2023-06-20+at+1.51.01+PM.png Blog - Wishfluence Featured in AGS Spectra - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wishfluence.com/blog/unlocking-the-roi-potential-of-a-retail-store-mobile-application monthly 0.5 2023-06-03 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/2663cd5a-279c-4195-b571-01b4f6895c6d/Untitled+design%2824%29.png Blog - Unlocking the ROI Potential of a Jewelry Retail Store Mobile Application - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wishfluence.com/blog/using-crm-to-personalize-the-jewelry-shopping-experience monthly 0.5 2023-04-05 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/95e72ca9-20cc-427e-ac35-5b6b81782897/Personalize+shopping+experience+jewelry.png Blog - Using CRM to Personalize the Jewelry Shopping Experience - As a jewelry business owner, you know how important it is to cater to your customers' needs and provide them with an unforgettable shopping experience. And that's exactly where personalization comes into play. Personalization involves tailoring your offerings and services to meet the individual needs and preferences of your customers. It's about creating a unique shopping experience that is tailored specifically to the needs and desires of each customer. By doing so, you're not only increasing customer satisfaction but also improving their overall shopping experience. There are several ways you can personalize the shopping experience for your customers. For instance, you can offer personalized recommendations based on their purchase history or browsing behavior. You can also customize your email marketing campaigns based on their preferences, such as their favorite jewelry types, styles, or materials. Additionally, you can offer personalized promotions, discounts, and rewards to show your customers how much you appreciate their loyalty. So, if you're looking to take your jewelry business to the next level, it's time to start thinking about how you can personalize the shopping experience for your customers. In the upcoming sections, we'll explore how Customer Relationship Management (CRM) can help you achieve that goal. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/5b262c3c-f2c6-43d6-af72-712d88b71161/Personalize+shopping+experience+jewelry+2.png Blog - Using CRM to Personalize the Jewelry Shopping Experience - What are the benefits of personalizing the shopping experience for your jewelry business? Let's take a closer look: Improved customer satisfaction: Personalization allows businesses to offer products and services that truly meet the needs and wants of their customers, leading to higher levels of satisfaction and loyalty. Increased engagement: By creating a personalized experience, businesses can keep customers engaged and interested in their products, leading to increased sales and revenue. Better insights: With CRM, businesses can gather valuable data about their customers, including their preferences, buying habits, and demographics, which can inform future marketing strategies and product development. Competitive edge: Personalization is becoming increasingly important in today's marketplace. By offering a unique and tailored shopping experience, businesses can stand out from their competitors and attract more customers. Overall, personalizing the shopping experience for your jewelry business can lead to a range of benefits, from improved customer satisfaction and engagement to better insights and a competitive edge. So, if you're looking to take your jewelry business to the next level, consider implementing a personalized approach using CRM. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/d63ca472-634b-4384-8e06-1ca04bf615e8/CRM+in+jewelry.jpg Blog - Using CRM to Personalize the Jewelry Shopping Experience - If you're a jewelry business owner looking to implement a CRM system, there are a few steps you can take to ensure success. Here are some tips to help you get started: Define your goals: Before you start implementing a CRM system, it's important to define your goals. What do you want to achieve with the system? Do you want to increase sales, improve customer retention, or both? Once you have a clear idea of what you want to achieve, you can choose a CRM system that aligns with your goals. Choose the right CRM system: There are many CRM systems available, and it's important to choose one that meets the specific needs of your jewelry business. Look for a system that allows you to track customer interactions, manage sales leads, and automate marketing campaigns. Train your team: Once you have chosen a CRM system, it's important to train your team on how to use it effectively. Make sure everyone understands how the system works and how it will benefit the business. You may also want to appoint a CRM champion within your team, who can help promote the system and encourage adoption. Consider setting them up with a personalized live training when you adopt the CRM. Integrate with existing systems: Your CRM system should be integrated with your existing systems, such as your website, email marketing platform, and social media channels. This will help you to streamline your processes and ensure that all customer interactions are tracked and managed effectively. Continuously monitor and improve: Once your CRM system is up and running, it's important to continuously monitor and improve it. Use the data collected to identify areas for improvement and adjust your strategy accordingly. With a little effort and dedication, your CRM system can help you to deliver a personalized shopping experience that keeps your customers coming back for more. https://www.wishfluence.com/blog/emotional-intelligence-in-sales-part-6 monthly 0.5 2023-04-01 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/9185b3c0-d203-4c2a-8d92-1d1b0511fe33/Untitled+design%2815%29.jpg Blog - Emotional Intelligence in Sales Part 6 - Understanding Customer Needs: A CRM system can help salespeople track customer interactions and gather valuable information about their needs and preferences. By using this data to tailor their approach, salespeople can demonstrate empathy and understanding, which can help build trust and rapport. Knowing your customer will improve relationship management. This is made easier with a tool like Wishfluence, where all of your customer’s important dates, family, preferences, and wishlist items are at your fingertips. Managing Customer Relationships: CRM software allows salespeople to keep track of all customer interactions, from initial contact to post-sale follow-up. This can help salespeople identify opportunities to reach out and show customers that they care, even after the sale is complete. Tools like Wishfluence help sales staff have a plan of action for contacting customers with daily notifications and recommendations. Further, Wishfluence is branded and secured for your store, and loyal customers love that their data is being retained by your store mobile app instead of a third party. Analyzing Sales Data: A CRM system can provide salespeople with valuable insights into their sales performance. By analyzing data on closed deals, lost opportunities, and other key metrics, salespeople can identify areas for improvement and make data-driven decisions that can help them close more deals in the future. Tools like Wishfluence provide regular reports and data to owners and staff. Streamlining Processes: A CRM system can help salespeople automate certain tasks, such as lead-nurturing and follow-ups. By streamlining these processes, salespeople can focus on building relationships and providing personalized attention to their customers, which can improve their emotional intelligence and lead to more successful sales. Always feeling authentic, Wishfluence puts the power in the staff’s hands to deliver personalized and timely messages with the click of a button. https://www.wishfluence.com/blog/why-crm-is-essential-for-jewelry-businesses monthly 0.5 2023-04-04 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/1cce3b12-b350-42d4-94b3-920967596557/CRM+benefit+for+jewelry+businesses.jpeg Blog - Why CRM is Essential for Jewelry Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/cf4f3dc4-d5dd-436c-9d97-7871ddf88d5e/CRM+improve+customer+experience+customer+loyalty.png Blog - Why CRM is Essential for Jewelry Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/7ffdb380-1526-42dd-a07d-8a29ef06b509/jewelry+business+growth.jpg Blog - Why CRM is Essential for Jewelry Businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.wishfluence.com/blog/emotional-intelligence-in-sales-part-5 monthly 0.5 2023-03-31 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/1678911183863-BEHFGW979NR44XJB3YEM/Screen+Shot+2023-03-15+at+3.12.43+PM.png Blog - Emotional Intelligence in Sales Part 5 - Here are some ways to practice your Relationship Management: “Be Open and Stay Curious.” Reaching from my mental health training, this is called use of self. Sometimes it is beneficial to share about ourselves in order to connect and build rapport. This might be mutual friends, common hobbies, or just that we love our dogs Ada and Gryff and have two young boys. When we share about ourselves it demonstrates that the relationship is not one sided and there is a level of trust. On the flip side, stay curious. Ask the customer questions about themselves, get to know them beyond what they like inside of the case. When they leave, record important details in their customer profile to reference before appointments. https://www.wishfluence.com/blog/emotional-intelligence-4 monthly 0.5 2023-03-23 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/0639dd54-4cd3-41c8-8a44-b3e80ff5859b/Untitled+design%288%29.png Blog - Emotional Intelligence in Sales Part 4 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/34f7c1c8-56a8-49da-a333-21893e5b7ebb/Untitled+design%289%29.png Blog - Emotional Intelligence in Sales Part 4 - Greet people by their name. This sounds obvious, but introductions are not enough. Going the extra step to use the customer’s name in your conversation signals to them that you hear them and care about them. Using their name in conversation will also help you remember them when they come back in. Then you can greet them by their name again, building on that relationship. Actively listen to your customers. Practice active listening by paying attention fully. Cast away thoughts about what you are going to say next, what you need to do after the customer leaves, or what happened earlier in the day. Ignore distractions from other customers and the phone ringing. Show that you are listening: Make eye contact, have an open posture, nod attentively, smile, etc. Provide feedback: Provide feedback with reflections, clarification, and summarizing. Example “You all are interested in looking at pendants. Do you know if you are wanting to see gemstone or diamond pendants? . . .Our diamond pendants are over here. Let’s try some on and see what you would like for your anniversary.” https://www.wishfluence.com/blog/emotional-intelligence-in-sales-part-3 monthly 0.5 2023-03-24 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/e32ef696-28e1-4ce7-8727-856c0e150210/CustomerExperienceCropped_2.png Blog - Emotional Intelligence in Sales Part 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/9b64a087-a333-4c24-a68a-7733b6adaec0/Watches.png Blog - Emotional Intelligence in Sales Part 3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/70538416-76f3-4d65-95c4-63d2d90dd035/SelfReflection.png Blog - Emotional Intelligence in Sales Part 3 Self Management Practice: Did you know that we have at least 50,000 thoughts per day? Some of these thoughts are self-talk. Self-talk can be positive or negative. Positive self-talk helps us to stay on track and get things done throughout the day by intercepting our emotions. Negative self-talk is self defeating, untrue, and not helpful. One way to improve self management is to decrease negative self-talk by turning them around. Here are key examples to practice (Bradberry & Greaves, 2009): Turn “I never” or “I always” into just this time or sometimes. “I never get the big sale” becomes “I sold that 2 carat diamond last Christmas and I can do something big again.” Replace judgemental statements with factual ones. “I am so dumb for not placing the order yesterday” becomes “I made a mistake and I will place the order now.” Don’t play the blame game. Thinking “It’s all my fault” or “It’s all their fault” becomes “We both made mistakes and here is a new action plan to improve our process and communication at work.” https://www.wishfluence.com/blog/wishfluence-customer-increases-revenue-growth monthly 0.5 2023-03-31 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/c5ac815b-053f-4e2c-b142-e2abeac05b12/centurion+facebook+post.png Blog - WISHFLUENCE CUSTOMER TRIPLES TRANSACTION GROWTH PROBLEMS 1. Wishlists were subject to human error and missing information. 2. Wishlists were not followed up on. 3. Wishlists were lost or hidden. Results: Lost sales and customers. A decrease in customer satisfaction and experience. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/8df079c7-19ba-4e77-a2c3-eac8630bf01c/Beta+Store+White+Paper%285%29.png Blog - WISHFLUENCE CUSTOMER TRIPLES TRANSACTION GROWTH - RESULTS Sales staff have customer information at their fingertips and on the sales floor. Sales staff are able to easily follow up with customers and close more sales. Customers feel even more included in the process by using the branded app in the store with sales staff. Customers feel taken care of and listened to. Customers can easily come in and buy off of a loved ones wishlists within minutes. Overall the beta store saw growth in 3 key areas. Average revenue growth per year increased by fifteen percent growing from 11% in 2013 to 2016 (before Wishfluence) to 13% in 2017 to 2020 (after Wishfluence). During that time, average customer growth per year doubled, growing from 2.5% to 5.6%, and average transaction growth per year nearly tripled, growing from 3% to 8%. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/024f8968-14e9-4f43-8aa1-74cd4b9a3a90/1.png Blog - WISHFLUENCE CUSTOMER TRIPLES TRANSACTION GROWTH - Wishfluence increases sales numbers. Before Wishfluence our Beta Store would have increases in their number of sales per year then plateaus. After Wishfluence, our Beta Store saw increases in their number of sales year over year without plateaus. Sales numbers decreased in 2020 due to the pandemic, however sales never dipped below when they first started using Wishfluence at about 7,800 sales per year. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/724d9741-d605-4d0b-b184-b19daf466b7a/3.png Blog - WISHFLUENCE CUSTOMER TRIPLES TRANSACTION GROWTH - Wishfluence helped our Beta Stores maintain a yearly sales growth above the industry average. Wishfluence Beta Stores showed sales growth above the industry average. Beta Store A saw an 8% sales growth in the first year and maintained sales growth above the industry average. Beta Store B had a sales growth similar to that of the industries before using Wishfluence. With Wishfluence, both stores saw less of a decline during the pandemic when the industry was down 94% on average. They continued to experience sales growth above the industry average after the pandemic. Wishfluence provides consistency for your sales staff to maintain those customer relationships throughout seasons and broader changes. https://www.wishfluence.com/blog/emotional-intelligence-2 monthly 0.5 2023-03-24 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/4e94a2e4-a06f-4a57-832a-173b2d6f38f9/EQ2_2.png Blog - Emotional Intelligence in Sales Part 2 - Let’s get started with an example! Engaging with Customers https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/3c64a9db-e682-4150-b465-84b5d415d98f/EQ2_1.png Blog - Emotional Intelligence in Sales Part 2 - Make it stand out EQ is the summation of one’s Self Awareness, Self Management, Social Awareness, and Relationship Management. https://www.wishfluence.com/blog/emotional-intelligence-1 monthly 0.5 2023-03-17 https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/4a1d46ce-6934-4b11-80dd-2ea81e1dacc7/6iQf3.png Blog - Emotional Intelligence in Sales Part 1 - Some might say, “Emotions are terrible, they always get in the way.” That’s partly true, they do always get in the way and here’s why. Primary senses enter the brain from the spinal cord and travel to the front of the brain, the part of the brain that thinks rationally. Along the way, these senses pass through the Limbic System, the part of the brain that feels emotions. So, yes, the emotions always get in the way before the decision making portion of the brain has a chance to respond. As such, it’s impossible for your brain to respond to a situation logically before it responds emotionally. Image via “Emotional Intelligence 2.0.” Bradberry and Greaves. 2009. https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/a71e98de-25fb-47b1-84a6-26f494859a10/White+And+Pastel+Modern+Social+Networking+Graph.png Blog - Emotional Intelligence in Sales Part 1 There are four components of Emotional Intelligence. Self Awareness Self Management Social Awareness Relationship Management https://images.squarespace-cdn.com/content/v1/63751cd7f03fb458c7c5dd2d/b98ca0cb-a5f1-4274-aa74-1101405419eb/White+Minimal+Pro+Cons+List%281%29.png Blog - Emotional Intelligence in Sales Part 1 - Self Awareness Practice: Aligning Values and Actions Stores and their staff have core beliefs, principals, and mission statements that guide their business and interactions in their community. There are several jewelry industry organizations such as the American Gem Society, Gemological Institute of America, Jewelers for Children, to name a few, that also hold their members to ethical standards and values. These external values can guide business, but what about our individual, internal values and beliefs that we want to live by. To practice self awareness, divide a piece of paper in half. On the left side write your own personal values and beliefs that you want to live your life by. On the right side write a time when you handled a situation in a way that you are not proud of or in a way that was out of character. Ask yourself did my actions align with my values? 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